GuideU values ethics and professionalism above all else. As university counsellors and active members of numerous professional communities in our field, we are committed to ensuring that each and every piece of advice remains in the best interest of the student, as we aim for the ‘best fit’ outcome for each and every individual that we work with.

As a member of the Independent Educational Consultants Association (IECA), the Higher Education Consultants Association (HECA), ICEF, and the International Association for College Admissions Counselling (IACAC), a subsidiary of the National Association for College Admissions Counselling (NACAC), GuideU Yodas are experts in their field of international student advising, counselling, and recruitment, whilst actively participating in regional and international events as thought leaders, in order to grow their professional development and enhance counselling practice. For those interested in studying in the United Kingdom (UK), GuideU is licensed by the British Council and is actively seeking UCAS centre status.

 GuideU is remains committed to maintain the highest ethical practice for each and every student or institution that we partner with – anything less, is not acceptable.